Kia Motors (UK) Ltd is delighted to announce that the Kia Ceed has been awarded Driving Instructor’s ‘Car of the Year’ in the Intelligent Instructor Awards 2019.
The versatility of the Ceed makes it a perfect choice for driving instructors who look for a model that can function as both a mobile office and a training vehicle. Features such as the adjustable seats and steering wheel, alongside the good all-round view from the driving seat, allows the Ceed to match the requirements of different students.
David Motton, Editor of FirstCar and judge for the Intelligent Instructor Awards, commented: “It's well priced, well equipped, safe, and affordable to run. It's also roomy enough to make a practical car for an instructor, but easy to drive for a learner. It also gets extra credit in our scoring because it's available with a dash cam as an official accessory.”
Richard Dredge, Chief Road Tester at Intelligent Instructor, added: “I’m a massive fan of Kias. Indeed, the Ceed is now one of our favourite cars because its talents are so broad, and that’s why it’s definitely worth your attention.”
The third generation Ceed occupies a unique position in the Kia line-up, perceived by buyers as the most dynamic and sporty volume car to drive, while also being one of the most reliable, practical and recognisable. Advanced safety and driver assistance systems such as High Beam Assist, Lane Keeping Assist, Driver Attention Warning and Forward Collision Warning are valuable features for an instructor vehicle, all of which come as standard on the latest model.
Paul Philpott, President and CEO for Kia Motors (UK) Ltd, said: “We are thrilled that the Kia Ceed has been recognised with this award as it continues to be a popular choice with our customers. It is one of our more versatile models, demonstrated by the way it can accommodate for both learner and instructor. Our expansive range of Ceed models ensures that customers can tailor their model to match their needs.”