UNDERWOODS MOTOR GROUP PRIVACY POLICY

• Personal information (first name, surname, address and date of birth)
  
• Contact information (telephone number, email and social media tags)
  
• Credit application information (time at address, previous address, current and previous employment and bank details)
  
• Business information (job title, company contact details (as above), fleet size and type of business)
  
• Digital information (IP address, GPS location where you have permitted this, internet browser and devices you are using, Cookie, Pixel, Beacon, the pages you visited and for how long on our website, the website address from which you accessed our website)
  
• Voice recordings of calls made to and from our premises.
  
• Live chat transcripts from our website.
  
• Vehicle information (manufacturer and type of vehicle, registration number, VIN, service and MOT reminders, date of registration, security codes, mileage and warranty repair information)
  
• The date and time you used our services.
  
• Details of any transaction between you and us.
  
• Any information within correspondence you send to us.
  
• How do we use your information?

• Contact you regarding your vehicles MOT and annual service due dates.
  
• Contact you from time to time about promotions, events, products, services or information which we think may be of interest to you.
  
• To share your personal information with our selected and recommended third party partners so that they can contact you with information about their products and services (we will of course give you the details of these third parties before you give your permission for us to send your information to them).

1. To respond to correspondence you send to us and fulfil the requests you make to us (for example: test drives, service requests, brochure requests or information about specific vehicles)
   
2. To provide vehicle support and services (for example warranty services);
   
3. Processing necessary for us to respond to understanding customers and drivers’ needs
   
4. To analyze, evaluate and improve our products and services so that your visit and use of our website, applications, and dealerships are more useful and enjoyable (we will generally use data amalgamated from many people so that it does not identify you personally); to provide service, maintenance and warranty information and reminders, unless you object.
   
5. To undertake market analysis and research (including contacting you with customer surveys) so that we can better understand you as a customer and provide tailored offers, products and services that we think you will be interested in. We will only send marketing communications to you if you have provided your consent for us to do so or which we have obtained in the ways mentioned in the paragraphs above;
   
6. Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns
   
7. To send you marketing information from time to time after you have purchased a product or service from us or made a purchasing enquiry, closed your browser with items in your shopping basket or requested a test drive, brochure or other information of interest. We will only contact you with information about our own products and services (and in ways the law allows), which we hope you will like. You have the right to object to us sending you this information at any time.
   
8. To contact you from time to time with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of a business or an online or public business directory. In relation to any such information we send by email or SMS, we will include an option allowing you to object to receiving future messages by unsubscribing.
   
9. To contact you with targeted advertising delivered online through social media and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us.
   
10. To identify and record when you have received, opened or engaged with our website or electronic communications (please see our Cookie Policy for more information).
    
11. To administer competitions and promotions that you enter with us from time to time and to distribute prizes.
    
12. Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively.
    
13. To verify the accuracy of information that we hold about you and create a better understanding of you as a customer.
    
14. To inform you of updates to our terms and conditions and policies.